Digitization must enable new value creation for customers in BFSI market, delivering on expectations across the value chain.
Digital Transformation in BFSI
How We Made It?
Wondering how we turn technology into practical values for businesses? Explore the success stories here!
The client is a leading online retailer specializing in high-quality, custom-made blinds since 2005. Their extensive range, including roller blinds, vertical blinds, wooden blinds, and blackout blinds, aims to enhance the aesthetics of homes while providing practical solutions for privacy, light control, and insulation. With a customer-centric approach, they have earned an excellent rating on Trustpilot, boasting over 60,000 reviews.
In alignment with their commitment to enhancing brand awareness and improving conversion rates, the client sought to revamp their Magento CMS. The goal was to empower administrators with greater control over component-based assets, reducing dependency on developers and fostering a more dynamic and agile digital presence. The key requirements included:
Component-Based Structure: Transform content management into a modular approach, granting administrators flexibility and autonomy over assets.
User-Centric Design: With increased marketing endeavors, ensure the UX is seamless, intuitive, and conversion-focused.
NTQ proposed a pilot phase as a strategic approach to meet the key objectives. This phase aimed to demonstrate the capabilities of the Magento team while gaining a deep understanding of the client's working methods. The pilot phase was designed to ensure that NTQ could provide the best service tailored to our client's needs. NTQ's approach involved implementing a component-based structure within the Magento CMS. This transformation allowed administrators at the client to have increased flexibility and autonomy over assets, reducing the reliance on developers for routine content updates. The user-centric design was a focal point, aligning with the increased marketing endeavors of our client to ensure a seamless and conversion-focused user experience.
The collaboration between the client and NTQ yielded remarkable results. The redesigned Magento CMS successfully transformed content management into a modular and flexible system.
Operational Efficiency: Reducing the frequency of developer interventions translates to faster updates, content changes, and overall improved operating speed.
Improved Conversion Rates: A user-friendly CMS implies a better on-site experience for visitors. This can significantly uplift conversion rates in the context of anticipated increased traffic.
Flexibility: Empowering the admin team with a versatile CMS means quicker adaptation to market changes, promotional campaigns, or seasonal trends.