Brand Transformation Is The Beginning of NTQ’s Major Shift

This powerful statement from Mr. Phạm Thái Sơn, CEO of NTQ, resonated with over 1,300 NTQ members worldwide during the unveiling of the new brand identity in Hanoi yesterday (January 6, 2025). More than 100 team members representing divisions across Vietnam and global branches gathered to witness this pivotal moment in NTQ’s journey.

This transformation is deemed essential by NTQ’s CEO, as the company has built a solid foundation of expertise, paving the way for exploring new opportunities to expand partnerships and deliver groundbreaking value to customers. Boldly redefining the brand name is one of the initial strategies marking the beginning of a promising new chapter in NTQ’s development.

“With our new positioning as a Global IT Service Provider instead of ‘Solution,’ NTQ is no longer merely an outsourcing company. We are equipped to master complex technologies, deliver comprehensive end-to-end solutions, and, more importantly, make tangible contributions to businesses and communities through our innovations. This transformation will require the collective effort of all teams, departments, and branches,” shared Mr. Phạm Thái Sơn.

Speaking about the new brand positioning, Ms. Nguyễn Minh Trang, Head of Branding, highlighted that “Quality,” “Capacity,” and “Service Mindset” are the central keywords of NTQ’s transition, representing NTQ’s commitment to service standards (Quality), expertise in handling advanced and complex solutions (Capacity), and capability to provide outstanding business development & operation solutions for clients (Service Mindset). Through this, NTQ aims to win customers’ heart and solidify its reputation as a trusted technology solutions provider.

Kicking off 2025 with a comprehensive rebranding strategy, NTQ embarks on a new era fueled by the passion and unity of its 1,300+ global team members. This collective spirit serves as a driving force, empowering NTQ to turn challenges into opportunities and soar to greater heights in the digital world.