Global Collaboration – The Path to Asian Enterprises’ Success in the Global Market!

On April 18th, at the Asia-Pacific Innovation & Technology (APIT) Summit 2025, Mr. Pham Thai Son, CEO of NTQ, left a strong impression with his talk on the topic “Global Collaboration for Business Resilience.” His insights provided a practical perspective on the challenges and opportunities for businesses looking to expand globally, offering valuable ideas for enhancing competitive advantages and strengthening their positions in international markets.

At the beginning of his presentation, Mr. Pham Thai Son emphasized that global collaboration is an inevitable trend in the era of globalization, serving as a critical “link” to maintain stable connectivity and trade amid volatility. This viewpoint is also based on the needs of the partner businesses and customers NTQ has recently worked with. While global expansion presents opportunities to boost competitive advantages, companies also face significant challenges during the initial market expansion phase. Mr. Pham highlighted issues such as resource and investment shortages, cultural and language barriers, and gaps in information regarding local legalities and security. These factors can make globalization strategies costly and risky if not properly prepared.

In this context, many businesses, including NTQ and its partners, have proactively defined suitable international collaboration models as a vital strategy to overcome barriers and drive sustainable expansion. By leveraging its expertise and diverse global resources, NTQ serves as a key “link” to help customers and partners achieve four main objectives: Leveraging Global Resources and Technology for Local business growth domestically, Expand Global Markets (Vietnam, Japan, US, Korea, APAC, EU) through NTQ’s International Networks, Leverage R&D and Technologies for Business Breakthrough & Reduce Market Dependency and Mitigate Geopolitical Risks

To realize these objectives alongside our partners, NTQ implements integrated technology solutions such as NxUniverse – an AI-powered platform designed to enhance global collaboration and cross-border teamwork. Complementing this are strategic partnership models like Global Development Centers (GDC) and end-to-end hardware and software development services. These offerings empower partners to access high-quality global talent and networks, while laying a solid foundation for successful market expansion. In this way, NTQ plays a crucial role not just as a technology partner, but also in helping clients and partners achieve sustainable growth through developing new business models, strengthening operations & customer experience excellence. 

This idea aligns closely with the goal of “Building Asia-Pacific into the leading innovation hub in the region,” which this year’s summit aims to achieve. We hope that this collaboration will serve as a strong driving force for tech companies to unite, leverage their internal strengths, and expand globally, elevating the region’s position on the world map!