NTQ Affirms Strategic Destination for Japanese Corporations Through Investment Partnership with M-Up Holdings

Hanoi, April 1 – At NTQ’s headquarters in Hanoi, the signing ceremony for a strategic partnership and investment agreement between NTQ and M-Up Holdings – a leading Japanese group specializing in the development and distribution of digital media platforms – was officially held. The event marks another significant milestone in NTQ’s journey to strengthen its credibility, capabilities, and attractiveness to major Japanese corporations such as TIS and SoftBank Group.

Under the agreement, both parties will collaborate across multiple areas, including exploring and expanding into international markets, co-creating and developing digital solutions, and optimizing the delivery of large-scale technology projects. As part of the partnership, M-Up Holdings will invest in NTQ to establish a development center that will serve as a hub for the research, development, and deployment of innovative solutions. Both sides will also promote talent exchange and training programs through in-depth collaboration initiatives, technology transfer, and the use of AI to enhance operational efficiency, accelerate delivery, and enable scalable growth.

This collaboration is expected to generate strong synergies, not only improving product and service quality but also expanding customer reach, particularly in areas related to digital platforms and user experience. At the same time, working closely with a large-scale ecosystem like M-Up Holdings will enable NTQ to significantly enhance its capabilities and deepen its participation in the global technology value chain.

Speaking at the ceremony, Mr. Pham Thai Son, Chairman and CEO of NTQ Holdings, stated: “Partnering with M-Up Holdings is not only meaningful from an investment perspective but also represents a key step in strengthening our position in the Japanese market and expanding our global presence. We believe this collaboration will create differentiated value, not only for our customers but also for the entire ecosystem of partners and stakeholders in the long term.”

Mr. Saito Masato, Chief Technology Officer (CTO) of Fanplus, a subsidiary of M-Up Holdings, commented: “Establishing a strategic partnership with NTQ – a company with strong technological capabilities – will be a key factor in helping M-Up Holdings strengthen its existing service ecosystem while developing new AI-driven models to enhance operational efficiency and customer experience. We also expect that collaborating with a Vietnamese technology company like NTQ will open up access to high-quality IT talent, thereby helping address the shortage of engineers in the Japanese market.”

As Vietnamese digital enterprises continue to scale and strengthen their reputation in the Japanese market, confidence in the potential and capabilities of Vietnam’s technology sector has grown significantly in recent years. The partnership between NTQ and M-Up Holdings stands as a clear testament to this trend, highlighting the remarkable progress Vietnamese tech companies have made in gaining recognition within the global business community after decades of development.

This strategic collaboration is the result of effective cooperation and increasingly close alignment between the two parties over time. Through successfully delivered technology projects, NTQ and M-Up Holdings have built a strong foundation of trust and gradually aligned their long-term development vision, paving the way for a comprehensive strategic partnership. The investment agreement also serves as a key driver for NTQ to further develop a growth model centered on technological capabilities, leverage partnerships for R&D, and standardize operations at scale – Ultimately supporting its vision for the 2026–2031 period, with IPO as one of its core strategic objectives.

About NTQ: Founded on June 13, 2011, NTQ is positioned as a Global IT Service & Digital Transformation Partner. Starting with just five members, the company has grown to over 1,500 employees, with 8 offices across 6 countries and regions, delivering services to clients in more than 20 markets worldwide. NTQ has developed strong technological capabilities in areas such as AI, Cloud, Security, and infrastructure modernization and migration, delivering solutions across various industries. With its solid technological foundation and global delivery experience, NTQ continues to establish itself as a trusted partner supporting enterprises in their digital transformation and sustainable growth journeys.

About M-Up Holdings: M-Up Holdings is a leading Japanese technology group specializing in digital content and multimedia entertainment services. Its core business areas include digital content development and distribution, e-commerce, fan club management, fan engagement platforms, and electronic ticketing services. Founded in 2004 and listed on the Tokyo Stock Exchange (TSE: 3661), the company has a strong financial foundation and a comprehensive service ecosystem supporting the content and entertainment industry. Through its platforms that connect content and users, M-Up Holdings aims to enhance digital entertainment experiences and create new value for artists, partners, and fan communities in the digital era.