Digitization must enable new value creation for customers in BFSI market, delivering on expectations across the value chain.
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Digital Transformation in BFSI
How We Made It?
Wondering how we turn technology into practical values for businesses? Explore the success stories here!
15 Jan 2025
T Dao
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NTQ is proud to unveil our new brand identity – a bold, distinctive symbol that reflects our legacy and embodies our vision for the future. Rooted in the philosophy of “inheritance,” this transformation honors the values that have guided us while signaling our readiness to embrace new opportunities and challenges.
With this renewed identity and our unwavering commitment as a #GlobalITServiceProvider, NTQ reaffirms our dedication to partnering with businesses worldwide. At NTQ, it’s our commitment to connect ideas and industries, helping enterprises grow, adapt, and lead in an ever-evolving digital world.
If you’re curious about the underlying meaning of NTQ’s new logo, read the article below to understand more about our brand transformation!
The highlight of NTQ’s new brand identity lies under the image of the “Q” letter. Illustrated with the inspiration of the alpha symbol, “Q” represents NTQ as the one with a great will to get a breakthrough, and leap beyond limitations to drive tech innovation into valuable implementations for businesses & communities. The alpha leap of NTQ gathers the treasuring legacies of what we have done, achieved & succeeded over the decade of growth. It’s not just about heading into the new era, but also the continuation of the deep root that shaped our strength & vision from the early days.
Perseverance, determination, and flexibility are the foundations that enable NTQ to sustain its passion and enthusiasm to grow further every day. NTQ has chosen the Möbius strip—an iconic symbol of infinity in mathematics—as a key source of inspiration for its new brand identity.
Beyond conveying the Alpha Leap, the design of the letter “Q” in the new identity is also imbued with the essence of the Möbius strip. This image represents an NTQ driven by a relentless spirit of contribution, steadfast in its passion, and committed to exploration and growth. It symbolizes NTQ’s unwavering effort to evolve, thrive, and elevate its global position.
Our new identity balances discipline and agility. The “N” and “T” stand as pillars of strength, symbolizing resilience and a firm commitment to excellence. Meanwhile, the “Q” flows with flexibility and youthfulness, representing our adaptability, passion for innovation, and readiness to embrace change. This balance defines NTQ – a team that’s both grounded and forward-thinking.
This logo is more than a design; it’s a declaration of NTQ’s role as a Global IT Service Provider. It reflects our ambition to connect enterprises across the globe, providing world-class technology solutions tailored to the challenges of an ever-evolving digital world. It’s a symbol of our promise to innovate, collaborate, and grow alongside our partners as we shape a brighter, more connected future.
Refer to NTQ’s official brand transformation page to learn more: https://ntq.com.vn/ntq-brand-transformation-made-by-passion/
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