The Future of Cross-Border Trade for Vietnam Is Here

This topic was discussed and shared with the Vietnamese business community by experts from Gori and NTQ at an event held in Ho Chi Minh City on July 31.

Titled Gori Global Logistics Summit 2026: The Future of Cross-Border Logistics & AI-Powered Shipping, the event was co-hosted by Gori, a U.S.-based company specializing in digital transformation solutions for supply chain and logistics operations, and NTQ, a global technology and digital transformation partner.

The event explored current trends in logistics and e-commerce, offering recommendations to help Vietnamese businesses stay competitive internationally. Nearly 100 representatives from growing Vietnamese enterprises, alongside industry experts, gathered to network and exchange insights on logistics, e-commerce, and technology.

Expanding Globally Amid Uncertainties

A key topic discussed throughout the event was how Vietnamese businesses can enter the U.S. market and strengthen their international competitiveness amid increasingly volatile and competitive global supply chains.

Robert Raines Jr., an ex-senior executive at the United States Postal Service (USPS), delivered a keynote about how regulations relating to imports and customs clearance are becoming increasingly stringent. For Vietnamese businesses seeking to access the U.S. market, he highlighted several recent changes that require close attention, including recommending that businesses closely monitor market developments in the U.S. and beyond; remaining flexible in adapting to unpredictable conditions. Having the right shipping logistics partners, ones that can quickly adapt to changes and stay competitive, will pay off when other businesses retreat. Additionally, beyond ocean freight, air freight is now an economical and viable option for smaller parcels. 

Following the international market perspective, NTQ representatives: Pham Thai Son – Chairman, and Lanh Hai Long – Business Development Director, shared their views on how businesses should apply technology to improve operational capabilities across global supply chains. The approaches presented included building a unified platform, standardizing data collection, and integrating AI solutions to strengthen forecasting, analysis, and the automation of manual tasks throughout the logistics journey, from warehouse management to goods distribution. NTQ also presented specific examples of solutions jointly developed with Gori to help logistics and e-commerce businesses operate more effectively and respond more closely to changes across the supply chain.

In addition to the keynote presentations, participants were able to engage directly with experts from leading domestic and international enterprises. The speakers noted that Vietnam holds significant advantages, including a vibrant e-commerce market and rapidly growing on-demand production capabilities. However, the greatest challenge lies in unpredictable shifts across international markets, with frequent changes in U.S. tariff policies and regulations serving as a clear example. In response, some concrete takeaways include: staying proactively informed of policy developments, investing in technology, strengthening cost control and shipment tracking, and remaining agile in adapting to market changes.

From Market Signals to Practical Solutions

Following the discussions on the market landscape, guests also had the opportunity to explore practical solutions developed by Gori and NTQ.

With over 200 million parcels delivered by Gori, the company brought deep expertise to unpacking the full parcel journey for Vietnamese businesses entering the U.S. market, spanning label creation, shipment consolidation, international transport, U.S. customs clearance, and United States Postal Service network connection. Drawing on real operating experience and large-scale parcel data, Gori’s enterprise platform is built to handle this scale, helping businesses simplify processes, improve tracking, and scale flexibly. Gori also introduced AI-powered tools for data analysis and demand forecasting.

As Gori’s technology partner, NTQ supports the realization of these directions through its capabilities in software development, system integration, data, cloud computing and AI. The combination of Gori’s market knowledge and logistics experience in the United States with NTQ’s implementation capabilities contributes to the development of solutions that are more closely aligned with practical business needs. Through this cooperation, the two companies aim to support Vietnamese businesses in gradually expanding their shipping operations into global markets.

The Gori Global Logistics Summit 2026 not only provided updated market perspectives, but also created a space connecting cross-border experience, the needs of Vietnamese enterprises, and potential AI technology applications. Through the event, Gori and NTQ expect to continue promoting professional exchange, strengthening connections across the ecosystem and supporting Vietnamese businesses. One thing remains clear: Vietnam is ripe to take advantage of trade and tech to penetrate the U.S and global markets. 

More images from the event: